How Does the Filtration Process Work?

Similar to other water filtration brands, within each Carafe is a patented filter compound that utilizes chemical reduction to remove the undesirable elements in your water such as chlorine, lead, herbicides, and unwanted flavors and odors. However, essential minerals that your tap water might also contain, easily pass through the filter and still remain in the water. Some Carafes additionally extract heavy metals and organic materialsusing a unique process called adsorption.

Adsorption uses the carbon within the filter to act like a magnet. This attracts many of the unwanted contaminants within the water towards the carbon compound, removing them. The contaminants, like lead, stick to the carbon filtration compound, while the H2O molecules and minerals like potassium, magnesium, and calcium do not. This allows not only clean water, but healthy water with essential minerals to pass through.